Y'all doing this #Birdbox Challenge? /Yjx86Ex55f- FireMadeFlesh December 27, 2018 (Others have theorized that the monsters in Bird Box are metaphors for everything from Satan to Twitter and social media and parenting.)īird Box memes, however, are mainly just blindfold jokes. It’s a popcorn flick with strong performances from Bullock, John Malkovich, and Moonlight’s Trevante Rhodes.Īlthough the premise is more than a little silly, it works in tandem with A Quiet Place to nicely bookend 2018: two post-apocalyptic horror films, one opening and one closing out the year, that involve monsters effectively disabling one of humans’ five senses.īy forcing their characters to adapt and survive, respectively, without speech and without sight, both films tackle a growing cultural awareness that humanity is stumbling, deaf and blind, toward a global climate collapse that many of us feel completely out of our depth to handle.
(Yes, really.) To survive, characters must stay blindfolded at nearly all times. Bird Box memes are mostly about blindfolds.īird Box is about a mom, played by Sandra Bullock, who’s desperately fighting to protect herself and her two kids in an apocalyptic near-future where monsters make people kill themselves by sending them suicidal visions. Bird Box is about our impending planetary doom. The answers to these queries, and more, lie within. (However, the memes have also thrown assumptions about Sandra Bullock’s recognizability into question!)Īre Bird Box memes just a quirky but ultimately meaningless internet distraction? Where did they come from and why are they still here?
BIRD BOX MEANING MOVIE
In fact, many people feel that the memes have outstripped the popularity of the movie itself - quite an accomplishment considering that it stars Sandra Bullock. Kimberly like everyone in the entire world- christine teigen January 2, 2019Īll of this is fun, but it might be baffling considering that the memes have been going strong for well over a week and show no sign of slowing down. (Netflix had no official comment on the meme or the film’s success, but a company representative told Mashable that “the meme content happened on its own and spread organically.”) The theory holds that Netflix created bots or paid people on Twitter to spread memes about the movie - in essence, to create FOMO that would nudge more people to watch it. There’s been substantial conspiracy theorizing that Netflix somehow gamed people into watching a just-okay movie (albeit one starring Oscar-winner Sandra Bullock) by flooding social media with Netflix-orchestrated Bird Box memes. On top of that, for many people, the interest doesn’t feel honest. But these trends aren’t really all that connected to the post-apocalyptic horror movie itself - at least until you look closer. Sure, the memes it has inspired have spread all throughout the internet, and the #BirdBoxChallenge has come close to putting people in the hospital.
On the surface, the weird and viral love for Netflix’s recent movie Bird Box doesn’t make a whole lot of sense.
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